Video advertising is increasing at a rapid rate. Here are the numbers (in the millions).
2001- $40
2002- $55
2003- $85
2004- $135
2005- $225
2006- $410
2007- $775
2008- $1,350
2009- $2,100
2010- $3,100
How much has your organization budgeted on video advertising this year?
Source: eMarketer, June 2007
Tuesday, August 5, 2008
Monday, June 30, 2008
Commercial Real Estate Advertising
Here's a quick rant...
Why do commercial real estate companies place HUGE OBNOXIOUS signs out in front of business properties? Do they get the majority of their business by drive-by customers? Do business people drive around aimlessly looking for properties to stumble upon??
The worse the economy gets...the more HUGE OBNOXIOUS signs pop out by the street. It's annoying and an eye sore.
Would somebody please let me know what the strategy is??
Do commercial property prospects not use a computers, agents, or other research means to figure out where the best location might be for their business?
I would prefer to have a video listing broken down for me online. Along with all the information and pictures listed on a pdf document.
When will the commercial real estate business join us in the 21st century?
Well, at least all the sign companies are doing well.
Why do commercial real estate companies place HUGE OBNOXIOUS signs out in front of business properties? Do they get the majority of their business by drive-by customers? Do business people drive around aimlessly looking for properties to stumble upon??
The worse the economy gets...the more HUGE OBNOXIOUS signs pop out by the street. It's annoying and an eye sore.
Would somebody please let me know what the strategy is??
Do commercial property prospects not use a computers, agents, or other research means to figure out where the best location might be for their business?
I would prefer to have a video listing broken down for me online. Along with all the information and pictures listed on a pdf document.
When will the commercial real estate business join us in the 21st century?
Well, at least all the sign companies are doing well.
Monday, June 9, 2008
Social Media Rookie
I'd like to give you an update on some of my social media experiments. I've tired quite a few applications over the last couple of years. I've enjoyed some, disliked others, became addicted to a few, and down right couldn't figure a bunch.
One main reason I joined these services was to simply promote my business, Visual Media Concepts, and enjoy the fruits of higher rankings on the search engines. Not only did I join social media services, but I joined a few trade sites, freelance, and job sites that also claim great exposure services and search results.
Test #1:
I "Googled" my name..."Mike Cornett".
The first page results were:
3rd- LinkedIn account
9th- My website!
10th- Facebook account
Page two results:
12th- Twitter
13th- LinkedIn account...again
17th- Meetup.com
18th- The Production Hub
Not bad at all! I was pleasantly surprised.
Test #2:
Next I "Googled" my business..."Visual Media Concepts".
The first page results were:
1st- My website!!!! Hurray!
6th- Blogger account
Page two results:
16th- The Production Hub
I thought typing in my business name would exploded with results. Besides being #1, which is great, I really expected to almost fill the page.
Test #3:
I decided to do the most important. What would a potential client type in to search for my services. I'm specializing in web-video, video on websites, and podcasting.
So, I "Googled"..."Web Video Dayton Ohio".
The results were not good...not good at all!
37th- LinkedIn account
I searched "Video Production" on Google maps and found myself on page 5! Yuck!
What does all this mean? It means that I'm developing positive social networking searches, but I need to work harder on developing my SEO (Search Engine Optimization) keywords.
I need potential clients to type in "web video, podcasting, and/or video for websites" along with "Dayton, OH" and have my company or name land all over the first page.
One other thing. I was really surprised how well my LinkedIn account and trade sites ranked. I expected Facebook and Twitter to rank more often and higher.
I'll keep experimenting with social media and SEO and sharing my results.
One main reason I joined these services was to simply promote my business, Visual Media Concepts, and enjoy the fruits of higher rankings on the search engines. Not only did I join social media services, but I joined a few trade sites, freelance, and job sites that also claim great exposure services and search results.
Test #1:
I "Googled" my name..."Mike Cornett".
The first page results were:
3rd- LinkedIn account
9th- My website!
10th- Facebook account
Page two results:
12th- Twitter
13th- LinkedIn account...again
17th- Meetup.com
18th- The Production Hub
Not bad at all! I was pleasantly surprised.
Test #2:
Next I "Googled" my business..."Visual Media Concepts".
The first page results were:
1st- My website!!!! Hurray!
6th- Blogger account
Page two results:
16th- The Production Hub
I thought typing in my business name would exploded with results. Besides being #1, which is great, I really expected to almost fill the page.
Test #3:
I decided to do the most important. What would a potential client type in to search for my services. I'm specializing in web-video, video on websites, and podcasting.
So, I "Googled"..."Web Video Dayton Ohio".
The results were not good...not good at all!
37th- LinkedIn account
I searched "Video Production" on Google maps and found myself on page 5! Yuck!
What does all this mean? It means that I'm developing positive social networking searches, but I need to work harder on developing my SEO (Search Engine Optimization) keywords.
I need potential clients to type in "web video, podcasting, and/or video for websites" along with "Dayton, OH" and have my company or name land all over the first page.
One other thing. I was really surprised how well my LinkedIn account and trade sites ranked. I expected Facebook and Twitter to rank more often and higher.
I'll keep experimenting with social media and SEO and sharing my results.
Tuesday, May 13, 2008
How are customers finding you?
How do you track down information and find solutions to your problems?
Do you respond to direct mail? Turn on the radio? How about channel surfing for a couple of hours? Maybe you flip through a magazine?
If you’re like most people, you’ll be turning on your computer and heading to Google, Yahoo, or another search engine.
David Meerman Scott wrote a fantastic article in the latest edition of EContent titled, "Buyers Knocking at Your Virtual Door".
I'd like to reflect on this article and share his insights along with my thoughts.
Most companies are still engaging in "interruption" advertising. Although I still believe it works to certain extent, it's beginning to declining. Huge national corporations like McDonalds and Walmart have insanely large advertising budgets to invest in traditional "interruption" marketing practices, but if you're like me...your budgets are a bit smaller.
So how do you compete? It's simple.
Potential customer are choosing to seek your business out by using search engines. You're thinking to yourself, "Great, I have a website! I'm ready to go." But having a website is only the beginning.
Do you have engaging content? Are you providing a reason for potential customers to visit your business again and again? So what should you do if you do not have engaging content?
Here are a few things to consider looking into:
- Develop a Blog
- Email Newsletters
- eBooks
- Video (YouTube or custom created)
- Podcasts (audio or video)
- Web 2.0 app (Twitter, Facebook, Tumblr, Flickr, etc.)
- Contests
- Promotions
- Forums
The great things about engaging content is that it will create a community. Developing a community is the goal for any business. Who doesn't want a following of loyal customers that are willing to promote you! Another great bonus-search engines will reward this new, engaging content that changes periodically with better search results. YEAAAH! Now we're talking!
Once you establish your content strategy, your next step will be looking into Search Engine Optimization (SEO).
Having a place holder site with only contact information is a failing marketing technique for your business.
As a general rule, update your site as often as buying fresh fruit and vegetables. Not only will you be healthier, but so will your business.
Do you respond to direct mail? Turn on the radio? How about channel surfing for a couple of hours? Maybe you flip through a magazine?
If you’re like most people, you’ll be turning on your computer and heading to Google, Yahoo, or another search engine.
David Meerman Scott wrote a fantastic article in the latest edition of EContent titled, "Buyers Knocking at Your Virtual Door".
I'd like to reflect on this article and share his insights along with my thoughts.
Most companies are still engaging in "interruption" advertising. Although I still believe it works to certain extent, it's beginning to declining. Huge national corporations like McDonalds and Walmart have insanely large advertising budgets to invest in traditional "interruption" marketing practices, but if you're like me...your budgets are a bit smaller.
So how do you compete? It's simple.
Potential customer are choosing to seek your business out by using search engines. You're thinking to yourself, "Great, I have a website! I'm ready to go." But having a website is only the beginning.
Do you have engaging content? Are you providing a reason for potential customers to visit your business again and again? So what should you do if you do not have engaging content?
Here are a few things to consider looking into:
- Develop a Blog
- Email Newsletters
- eBooks
- Video (YouTube or custom created)
- Podcasts (audio or video)
- Web 2.0 app (Twitter, Facebook, Tumblr, Flickr, etc.)
- Contests
- Promotions
- Forums
The great things about engaging content is that it will create a community. Developing a community is the goal for any business. Who doesn't want a following of loyal customers that are willing to promote you! Another great bonus-search engines will reward this new, engaging content that changes periodically with better search results. YEAAAH! Now we're talking!
Once you establish your content strategy, your next step will be looking into Search Engine Optimization (SEO).
Having a place holder site with only contact information is a failing marketing technique for your business.
As a general rule, update your site as often as buying fresh fruit and vegetables. Not only will you be healthier, but so will your business.
Monday, April 28, 2008
Social Media Mistakes
Blogging is NEW! Social Media is NEW! Podcasting is NEW!
It's just natural to make mistakes doing this social media thing. I'd like to list a couple of mistakes that I've made along the way.
#1 Mistake: I was "un-friended" on Facebook by one of my favorite podcaster...Mitch Joel. Why? I accidentally spammed him. How? I sent him an email promoting my latest podcast. It was a benign, short email that I sent to my friends. I added Mitch in there because I felt comfortable with him. The problem is...I have not developed any sort of rapport with Mr. Joel!
It's funny though, in my mind he's a dear friend. On the surface that sounds creepy, but I'm very fond of the people that I follow on these networks.
Social media is very social. Just because you're "friends" with someone, doesn't mean your really friends.
I don't blame Mitch Joel. It's completely my fault and I learned a valuable lesson. I wish they would add a "develop rapport" button on these darn social sites. It sure would make this a little easier. I still subscribe to his podcast and love it. Although, I stopped following him on Twitter as a payback! I had to retaliate:)
#2 Mistake: Comments are great, but be careful with them. You see, my personality is made up of the following ingredients: 1 part smart aleck, 2 parts sarcasm, and 4 parts positive fun and liveliness.
This obviously has gotten me in trouble. It's important to make sure that people don't take your comments out of context. This can be difficult, so be careful. It's four times as hard to make up with some one on a social network than in real life. You're one "un-friend" or "block" away from social media oblivion.
I'll be sure to let you know what my next mistake will be. I'd love to read your fumbles! Please share your mistakes with me. I would hate for Mitch Joel to ban me from his podcast!
It's just natural to make mistakes doing this social media thing. I'd like to list a couple of mistakes that I've made along the way.
#1 Mistake: I was "un-friended" on Facebook by one of my favorite podcaster...Mitch Joel. Why? I accidentally spammed him. How? I sent him an email promoting my latest podcast. It was a benign, short email that I sent to my friends. I added Mitch in there because I felt comfortable with him. The problem is...I have not developed any sort of rapport with Mr. Joel!
It's funny though, in my mind he's a dear friend. On the surface that sounds creepy, but I'm very fond of the people that I follow on these networks.
Social media is very social. Just because you're "friends" with someone, doesn't mean your really friends.
I don't blame Mitch Joel. It's completely my fault and I learned a valuable lesson. I wish they would add a "develop rapport" button on these darn social sites. It sure would make this a little easier. I still subscribe to his podcast and love it. Although, I stopped following him on Twitter as a payback! I had to retaliate:)
#2 Mistake: Comments are great, but be careful with them. You see, my personality is made up of the following ingredients: 1 part smart aleck, 2 parts sarcasm, and 4 parts positive fun and liveliness.
This obviously has gotten me in trouble. It's important to make sure that people don't take your comments out of context. This can be difficult, so be careful. It's four times as hard to make up with some one on a social network than in real life. You're one "un-friend" or "block" away from social media oblivion.
I'll be sure to let you know what my next mistake will be. I'd love to read your fumbles! Please share your mistakes with me. I would hate for Mitch Joel to ban me from his podcast!
Tuesday, April 1, 2008
Good Numbers...Bad Numbers...Blah, Blah, Blah
OK, let's check the latest batch of new media numbers. Ready, set, go...
Reactions to In-Stream Advertising
* Stopped watching, but stayed on site
** Stopped watching, but leave site
*** Continue to watch video
Age: 18-24
* 23.6%
** 11.4%
*** 57.6%
Age: 25-34
* 37.3%
** 12.3%
*** 41.6%
Age: 35-44
* 36.3%
** 13.4%
*** 42.4%
Age: 45-54
* 36.2%
** 16.7%
*** 43.3%
Age: 55-plus
* 38.3%
** 21.2%
*** 37.2%
Impact of In-Stream Advertising
Compared to other ad units on a site
8.6% I pay somewhat less attention
9.5% Not sure
13.6% I pay somewhat more attention
24.4% I pay much less attention
36.1% I pay neither more nor less attention
Source: Burst Media Research, Dec. 2007
Reactions to In-Stream Advertising
* Stopped watching, but stayed on site
** Stopped watching, but leave site
*** Continue to watch video
Age: 18-24
* 23.6%
** 11.4%
*** 57.6%
Age: 25-34
* 37.3%
** 12.3%
*** 41.6%
Age: 35-44
* 36.3%
** 13.4%
*** 42.4%
Age: 45-54
* 36.2%
** 16.7%
*** 43.3%
Age: 55-plus
* 38.3%
** 21.2%
*** 37.2%
Impact of In-Stream Advertising
Compared to other ad units on a site
8.6% I pay somewhat less attention
9.5% Not sure
13.6% I pay somewhat more attention
24.4% I pay much less attention
36.1% I pay neither more nor less attention
Source: Burst Media Research, Dec. 2007
Saturday, March 22, 2008
Twitter...what is it?
I'm currently addicted to Twitter!
At first sight, it looks kinda' lame, but once you take it for a test drive it's hard to look back. I wish all my friends and colleges were using Twitter. It's a great way to learn about people and establish quick updates. Both businesses and organizations can benefit greatly by using this micro blogging technology.
Brandice, an Internet friend from the Podcamp Ohio group, recently shared a video link that explains Twitter quite well.
Check it out at Common Craft - Explanations in Plain English
Happy Tweeting!
At first sight, it looks kinda' lame, but once you take it for a test drive it's hard to look back. I wish all my friends and colleges were using Twitter. It's a great way to learn about people and establish quick updates. Both businesses and organizations can benefit greatly by using this micro blogging technology.
Brandice, an Internet friend from the Podcamp Ohio group, recently shared a video link that explains Twitter quite well.
Check it out at Common Craft - Explanations in Plain English
Happy Tweeting!
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