How To Make Any Tweet Worth Following
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Wednesday, May 27, 2009
Friday, May 1, 2009
Walking Dinosaurs
So, is your company a walking dinosaur? The rules are changing for most businesses. I'd like to share my feelings about this subject, but more importantly, educate and toss in some of my own idealogy.
Over the past few weeks, I've heard some opinions about "this change" that I find interesting. Part of the change has been about social media and networking. I'm currently dropping all the jargon and buzz words when I discuss them to clients. In the end, to me, all these these changes are great are just other ways of empowering, learning and being apart of the dialogue...good or bad.
People have been questioning the time spent on Blogs, Twitter, Facebook and the like. Why? Becasue these people do not see the value in these social tools. I've found these same people typically spend the same amount of time being social in building and on the phone. What's the difference? Time is time...right. Is either one wasting time? No. Building and maintaining relationships is the cornerstone of all business. I would be more worried if you find someone not socializing. So whether you're golfing with a client, talking on the phone, Twittering, or just plain walking around...be social and encourage it.
Obviously this is not an excuse to spend all day on social networking sites or the golf course:)
I heard a women complain about YouTube the other day. She questioned why they had the right to upload the content they did. That scared me a bit. Why does she care? I believe it's a combination of being scared and not understanding the concept. All content is equal (providing the Terms and Conditions are met) whether it's a cell phone video of kids horsing around or an amazing documentry.
It's interesting how uncomfortable people can become when the normal channels of media distribution (TV, Radio, Newspapers) are challenged. I'm starting to believe it's a generational thing. Although I know a vast amount of Baby Boomers that "get it"...I also know a lot that don't. Is it becasue this generation was never was able to particapate in the process. Is it becasue they expected their information to be spoon fed to them? I'd like to know more and to understand these concerns.
My Parents believe that everything online is a lie because "anybody can put anything up there". This is true. Being skepical is great. However, they don't know the credentials of the "professionals" that are producing mainstream content either. They assume and expect that they are being fair, honest, and doing their due diligence on projects. Is this the case? Is it fair? Does money and a big fancy logo mean that you are a trusted source? Hmmmm?
Who and/or what are your favorite "walking dinosaur" stories?
Over the past few weeks, I've heard some opinions about "this change" that I find interesting. Part of the change has been about social media and networking. I'm currently dropping all the jargon and buzz words when I discuss them to clients. In the end, to me, all these these changes are great are just other ways of empowering, learning and being apart of the dialogue...good or bad.
People have been questioning the time spent on Blogs, Twitter, Facebook and the like. Why? Becasue these people do not see the value in these social tools. I've found these same people typically spend the same amount of time being social in building and on the phone. What's the difference? Time is time...right. Is either one wasting time? No. Building and maintaining relationships is the cornerstone of all business. I would be more worried if you find someone not socializing. So whether you're golfing with a client, talking on the phone, Twittering, or just plain walking around...be social and encourage it.
Obviously this is not an excuse to spend all day on social networking sites or the golf course:)
I heard a women complain about YouTube the other day. She questioned why they had the right to upload the content they did. That scared me a bit. Why does she care? I believe it's a combination of being scared and not understanding the concept. All content is equal (providing the Terms and Conditions are met) whether it's a cell phone video of kids horsing around or an amazing documentry.
It's interesting how uncomfortable people can become when the normal channels of media distribution (TV, Radio, Newspapers) are challenged. I'm starting to believe it's a generational thing. Although I know a vast amount of Baby Boomers that "get it"...I also know a lot that don't. Is it becasue this generation was never was able to particapate in the process. Is it becasue they expected their information to be spoon fed to them? I'd like to know more and to understand these concerns.
My Parents believe that everything online is a lie because "anybody can put anything up there". This is true. Being skepical is great. However, they don't know the credentials of the "professionals" that are producing mainstream content either. They assume and expect that they are being fair, honest, and doing their due diligence on projects. Is this the case? Is it fair? Does money and a big fancy logo mean that you are a trusted source? Hmmmm?
Who and/or what are your favorite "walking dinosaur" stories?
Wednesday, March 4, 2009
Lessons in todays market
I recently read an article by Robert Kiyosaki of "Rich Dad-Poor Dad" fame in Entrepreneur Magazine. It struck a chord with me. I'm not in the same league as the BIG THREE...yet, but I took this article as a lesson to learn and to be remembered.
Here's a brief summary:
"1. Leaders should be on the same compensation plan as the sales staff."
"2. Leaders listen to the customer."
"3. Politicians reward incompetence."
As for bullet number 1, he sighted that maybe the Detroit leaders should have only been paid for the number of cars sold. I agree. That would have opened their eyes and made them better businesspeople. Instead, they flew all over the country, gave themselves huge bonuses, and completely stuck their heads in the sand. This is the impression I get from the media, which is not to say is the absolute truth.
The number 2 bullet is important for all of us entrepreneurs and business professionals. Although the BIG THREE listened to the customer and provided SUVs. [This is debatable though. Did the customers want them or were they just marketed into wanting them?] When should they have started to see the writing on the wall? I realize that know one has a crystal ball...but it seems silly to think they didn't see this coming!
The lesson here is to always keep your finger on the pulse of the "next big thing". Is a fear of failure the reasons these big corps always trip and fall on there face? I wonder what Apple is working on? Is Google resting?
The third bullet is the one that is talked about the most amoung my peers...usually over a few beers and some pizza at our wateringhole. Bailouts are just not in my volcabulary. It's hard for me to feel sorry for a huge-mega-corporation that allowed greed to cause it to fail. If capitalism is day then failure is night. Those are the rules. That is the American dream. Why is the playing field titled to favor thes HUGE CORPS and not us...the small entrepreneur. I think we can all throw out a few statements...what's yours?
So, I'll remember these lessons and try to apply them to my business.
Here's a brief summary:
"1. Leaders should be on the same compensation plan as the sales staff."
"2. Leaders listen to the customer."
"3. Politicians reward incompetence."
As for bullet number 1, he sighted that maybe the Detroit leaders should have only been paid for the number of cars sold. I agree. That would have opened their eyes and made them better businesspeople. Instead, they flew all over the country, gave themselves huge bonuses, and completely stuck their heads in the sand. This is the impression I get from the media, which is not to say is the absolute truth.
The number 2 bullet is important for all of us entrepreneurs and business professionals. Although the BIG THREE listened to the customer and provided SUVs. [This is debatable though. Did the customers want them or were they just marketed into wanting them?] When should they have started to see the writing on the wall? I realize that know one has a crystal ball...but it seems silly to think they didn't see this coming!
The lesson here is to always keep your finger on the pulse of the "next big thing". Is a fear of failure the reasons these big corps always trip and fall on there face? I wonder what Apple is working on? Is Google resting?
The third bullet is the one that is talked about the most amoung my peers...usually over a few beers and some pizza at our wateringhole. Bailouts are just not in my volcabulary. It's hard for me to feel sorry for a huge-mega-corporation that allowed greed to cause it to fail. If capitalism is day then failure is night. Those are the rules. That is the American dream. Why is the playing field titled to favor thes HUGE CORPS and not us...the small entrepreneur. I think we can all throw out a few statements...what's yours?
So, I'll remember these lessons and try to apply them to my business.
Tuesday, January 20, 2009
Twitter, Twitter, Twitter!
I was planning on doing a post about Twitter and why you should be using it for your business or organization. So what is Twitter and why should I be using it?? Well, Carson McComas, from WorkHappy.net pretty much explains everything you need to know.
http://www.workhappy.net/2009/01/twitter.html
http://www.workhappy.net/2009/01/twitter.html
Thursday, December 11, 2008
Talk It Up! Heidi Millers Twitter Tips.
I found this fascinating blog post today on Heidi Miller's blog. Here are some great tips and tricks for using Twitter.
- Twitter as you have information to provide or questions to ask. Zero to 20 tweets a day is a good start. A hundred tweets an hour is too many (the limit is 165 an hour, I believe).
- Don’t tweet if you don’t have anything to say.
- Establish, choose and use hash tags as appropriate—for example, #green for Tweets focusing on green, sustainable living projects. This makes it easier to track your conversations and retweets (using Twitter Search). If you're live tweeting a conference, be sure to find out and use that conference's hash tag for each related tweet.
- Ask questions and ask for feedback via Twitter to encourage two-way conversation. This will help you to get to know your followers more personally and keep your Twitter feed active and engaging.
- Set up Google alerts for your name, your company name, your competitors' company name, and your favorite hot button topics around your brand. For example, I search not only for "heidi miller" but also "social media," "twitter," "online communities" and "community management." Scan your feed each morning and tweet each article that sparks your interest (or that might spark the interest of your followers). NOTE: you don't have to tweet ALL of them; just the one or two that really grab you.
- If you have a blog, set your blog to repost new blog entries to Twitter. This will only constitute one or two tweets a day, and it will help to drive traffic to your blog.
- If you have a Seesmic account, set it to automatically tweet new video comments. People who aren't active on Seesmic can easily follow the conversation and participate if interested.
- Retweet related articles by your followers that are on topic or that show interesting or controversial insights. (See Jeremiah Owyang’s recent posting on retweeting as social media validation.)
- Reply to any @ requests within an hour, preferably sooner. Respond by the next morning if they appear overnight.
- Reply to DMs with a DM within an hour, preferably sooner. Respond by the next morning if they appear overnight.
- If a follower DMs you and you can't DM back, send an @ message indicating that he needs to follow you so that you can respond via DM.
- If you have a Facebook presence and post fewer than 20 tweets a day, set Twitter to automatically update your status.
Talk It Up!, Dec 2008
You should read the whole article.
Friday, December 5, 2008
TWO things to consider before you start a blog.
Scheduling and Content!
I'm writing this because...well, I'm stuck! I've created this blog to inform both professionals and peers about Web 2.0, Social Media, and Web-Video. You would be correct in determining that I have plenty of content to cover and research. I do.
The problem is scheduling. I am a procrastinator. I usually work very well with deadlines. If it doesn't have a deadline...you'll be lucky to get it. So, I have all the content in the world to discuss, but I continue to put it off.
Starting this weekend, I'm going to set deadlines for my blog posts. What good is a blog if my readers (?) don't have any idea when the next post will be? I will post the new schedule and hope you'll enjoy and better, more frequent blog about Web 2.0, Social Media, and Web-Video.
Please comment your ideas, questions and concerns.
I'm writing this because...well, I'm stuck! I've created this blog to inform both professionals and peers about Web 2.0, Social Media, and Web-Video. You would be correct in determining that I have plenty of content to cover and research. I do.
The problem is scheduling. I am a procrastinator. I usually work very well with deadlines. If it doesn't have a deadline...you'll be lucky to get it. So, I have all the content in the world to discuss, but I continue to put it off.
Starting this weekend, I'm going to set deadlines for my blog posts. What good is a blog if my readers (?) don't have any idea when the next post will be? I will post the new schedule and hope you'll enjoy and better, more frequent blog about Web 2.0, Social Media, and Web-Video.
Please comment your ideas, questions and concerns.
Tuesday, October 21, 2008
Percentages of video you watch
Here are some numbers released by U.S. video organizations that stream video.
Movie/TV Trailers/Previews
48% past 30 days
77% Total
News/Commentary/Sports
51% past 30 days
75% Total
Amateur/Homemade Video
46% past 30 days
67% Total
Music Videos
33% past 30 days
63% Total
Commercials/Advertisements
27% past 30 days
48% Total
Full Length TV Shows
14% past 30 days
26% Total
Concerts
6% past 30 days
15% Total
Full-Length Movies
6% past 30 days
15% Total
Other Video Clips/Video Podcasts
40% past 30 days
62% Total
Source: Ipsos Insight, March 2007
Visual Media Concepts strength and vision is creating "Other Video Clips/Video Podcasts".
Those percentages are right up there with the "big boys". Creating visual stories for your organization's website is one of the strongest strategies for spreading your ideas.
Movie/TV Trailers/Previews
48% past 30 days
77% Total
News/Commentary/Sports
51% past 30 days
75% Total
Amateur/Homemade Video
46% past 30 days
67% Total
Music Videos
33% past 30 days
63% Total
Commercials/Advertisements
27% past 30 days
48% Total
Full Length TV Shows
14% past 30 days
26% Total
Concerts
6% past 30 days
15% Total
Full-Length Movies
6% past 30 days
15% Total
Other Video Clips/Video Podcasts
40% past 30 days
62% Total
Source: Ipsos Insight, March 2007
Visual Media Concepts strength and vision is creating "Other Video Clips/Video Podcasts".
Those percentages are right up there with the "big boys". Creating visual stories for your organization's website is one of the strongest strategies for spreading your ideas.
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